Mitzi is a new lighting brand introduced by Hudson Valley Lighting in 2017. Created and branded for a younger consumer, the catalog presents the line in a more graphic way highlighting the simple but refined shapes of the fixtures.
Hudson Valley Lighting Catalog
Designed and produced the 700-page Hudson Valley Lighting catalog. Images purchased from photographers and retouched with HVL fixtures.
Tips on hanging lighting using detail images of Hudson Valley Lighting. Posted on Pinterest to share advice and promote the brand.
Perrier Beach House
Designed the in-store promotional materials for the Perrier Beach House Giveaway.
SanPellegrino Sparkling Fruit Beverages
Two design concepts incorporating icons of Italian life to highlight the Italian heritage of SanPellegrino’s Sparkling Fruit Beverages.
“The Joy of Being Thirsty,” was used at promotional events and produced for table tops at cafés, uses the Vespa; while “Where Fruit Meet Sparkle” uses the boot shape of Italy.
S.Pellegrino in-store promotion encouraging consumers to Practice the Art of Fine Food. Poster, Facebook page, and recipe/coupon book with unique recipes developed by well-known food bloggers for S.Pellegrino. Socializing around good food and good friends are the hallmarks of the S.Pellegrino brand.
Almost Famous Chef
Created the brand identity for the Almost Famous Chef competition in Napa Valley sponsored by S.Pellegrino. Materials included posters, maps, key cards, invitations and branded gifts. The success of the program resulted in Nestlé Waters awarding the agency the in-store and web work for all of their premium waters.
Created a look and feel for an in-store campaign for Unilever spreads to inform consumers that spreads have zero trans fat.
March of Dimes
Created a new identity the 2011 March for Babies walk and national fund raising campaign for the March of Dimes, which is still in use today. Extended the national campaign into in-store campaigns for Kmart, Publix and Big 5 Sporting Goods
Playing off the iconic worn ring on the Skoal consumers’ jeans, we created two postcards to promote a new lower price, and expanded the iconography to include the worn shape of a fatter wallet.
The created the look and feel for Tassimo in-box promotions that consumers received with their coffee makers and coffee.
Skoal Mug Jug promotional mailer to drive consumers online to play a simple lottery game where they would win one of three colored spittoons. Die cut window highlights the colors as insert is pulled out of its sleeve.
Created in-store and online promotional materials for Landy Cognac.
Designed and produced segdDesign, an 80-page magazine published by the Society of Environmental Graphic Designers.
Bounty Paper Towels
Print campaign for Bounty designed to the give the brand a new, cleaner look. A print ad was produced for each SKU to highlight the range of towels and their unique benefits.